Graham Wallas, The Art of Thought, 1926…

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Recognised as the earliest theory of a creativity, Wallas realised a four step process. Interesting is that he credited the need for incubation. This seems counter intuitive, rather than suggesting the need to work with greater intensity in this stage, his theory introduced the notion of slowing down the process, allowing it to be formed by itself, rather than seeking to form it.

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